On the heels of Steve Jobs’ official introduction of Apple’s iPad, marketers and developers are racing out the door with applications and advertising services for the new tablet.
Mobspree has launched TouchPlay, an interactive publishing service that uses the iPhone and iPad’s rich-media capabilities. First up on the platform is “Ordinary Mary’s Extraordinary Deed,” a copublishing collaboration between SnackLogic and Gibbs Smith.
SnackLogic has also created a TouchPlay adaptation of “The Tale of Peter Rabbit.”
Both titles are available for download in the Apple App Store for $3.99 with $1 of each purchase going to support Haiti disaster relief.
Scoreloop readies iPad games
Scoreloop, a provider of social mobile games, has begun development on games for the iPad.
The game developer said the iPad will allow for a more sophisticated gaming experience with integration of its play challenges, achievements, friend recommendations and social network integration. Scoreloop also supports the iPhone and Google’s Android devices.
Tag Games is using Scoreloop to develop Astro Ranch HD for the iPad.
IPad behind iPhone and Android in developers’ roadmap: Appcelerator
An Appcelrator survey revealed the iPad vaulted into third place behind the iPhone and Android in developers’ roadmaps for product developments.
Appcelrator allows for cross-platform development, from a single codebase at Web development speed.
According to Appcelrator, 90 percent of respondents said they plan to build an iPad application over the coming year.
Developers told Appcelrator that they see bigger opportunities than gaming applications and are gearing up to develop new applications in the areas of entertainment, productivity and business, social networking and education.
IPhone App developers can monetize iPad
According to Mobclix, iPhone application developers can make money right off the bat with the iPad.
The iPad will be able to run iPhone applications right out of the box.
Mobclix will have specialized advertising for the iPad.
Due to the diversity of its ad networks, Mobclix already has the ad sizes and types that will work on the new device.
Mobclix said interactive, video, and rich media advertising will bring new levels of engagement to applications.
The company has inventory ready to go in the following sizes: 468 x 60, 300 x 250, 120 x 600 and 728 x 90 (for landscape view).
As with the iPhone, Mobclix analytics for iPad applications will measure users, session times, and more.
Mojiva launches ad network for iPad, other tablets
Mojiva has expanded its mobile advertising network to support advertising on the newly announced Apple iPad, as well as other eReaders, netbooks and tablet platforms.
Advertisers will soon have the ability to place their ads on this new generation of mobile devices, targeting a growing mobile audience.
The larger format screens of these devices will allow advertisers to create a rich experience for those interacting with their campaigns.
Advertisers will have access to advanced analytics that go beyond impressions and clicks, and through to engagement with specific ads and functions within them, increasing their ROI.
In addition, content publishers and application developers will be able to take advantage of the larger format to begin experimenting with new ad types, sizes and placements, which is expected to result in higher payouts.
In February, the Mojiva network will have self-serve advertising and publishing capability to target not only the iPad, but the HP Slate, Amazon Kindle and Dell Mini 5 as well.
The network will continue to add support for new devices that are debuted throughout the year.